UniCharm Vietnam
Caryn Tape Type 2017
Developed new TVC and tagline for Caryn tape type product, the number 1 selling for adult diaper base on insights of Vietnamese care-takers and care-receiver, which are results of intensive in-depth interviews.
The result is an inspirational story of a grandpa who loves astronomy and now passes his passion to the grandson with the tagline "Keep living the dream of your life with beloved family" (Sống tiếp đam mê cuộc đời bên người thân yêu).
English Script
Jingle: CARYN
(Son V/O): As a amateur astronomer, during all his youth, my father was always in love observing star in the sky. Thanks to Caryn tape, his big passion is continued till now.
(NA): New Caryn Tape Type, innovated with Power Absorb Channel Structure: now liquid absorb quickly. Together with Double Standing Gather, providing 04-side leakage prevention. This help elderly continue to enjoy their fun life.
(Son V/O): Now, my father is transferring that big passion to my son.
(NA): Caryn, Loving life.
Caryn new Tape Type
Caryn Pant Type 2018 TVC Re-edit
Utilizing the previous TVC version but re-editing into new message and product demo for a the target who can manage walking by themselves.
English Script
Jingle: CARYN
Narrator (V/O):
To elderly people who stay in bed for a long time, exercises is the best method to maintain health
Caryn Pants with elastic and soft waistband, it's really easy to support the elderly to pull up the pants from sitting position.
Let’s help parents practice walking better to continue to enjoy life with beloved family.
Caryn Pants – Recovery from every single step!
