For 2018, the focus is digital channel for both product category and must under the same umbrella concept which is "Let me do it" as in promoting the role of the husband in house chores. 

The whole campaign includes 2 different key message for washer and fridge and 3 viral/itvc clip highlighting 3 keys functions of each product category, totally 6 clips and 6 key visuals to be adapted across all digital channels.