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Dutch Lady X Tiktok

How to bring a fictional brand character to life, and to Tiktok!

Client: FrieslandCampina Vietnam

Agency: MSL Vietnam

​Creative Director: Karl Fajardo

Art Director: Quynh Quynh

Senior Copywriter: Huong Tram Nguyen

Junior Copywriter: Bao Ngoc Nguyen

Dutch Lady is a trusted milk brand in Vietnam for a long time. Growing up with different Vietnamese generations, the brand strived to stay relevant with the current moms and kids. To help them, we proposed the whole new way of communication: Dutch Lady as her very own content creator.  

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