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Dutch Lady X Tiktok
How to bring a fictional brand character to life, and to Tiktok!
Client: FrieslandCampina Vietnam
Agency: MSL Vietnam
​Creative Director: Karl Fajardo
Art Director: Quynh Quynh
Senior Copywriter: Huong Tram Nguyen
Junior Copywriter: Bao Ngoc Nguyen
Dutch Lady is a trusted milk brand in Vietnam for a long time. Growing up with different Vietnamese generations, the brand strived to stay relevant with the current moms and kids. To help them, we proposed the whole new way of communication: Dutch Lady as her very own content creator.
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